Team X under scrutiny: Mercedes-Benz prepares pitch and loses important marketing manager

Mercedes-Benz wants to make the star shine again - and is also reviewing its agency model

While Mercedes-Benz is currently putting itself in the spotlight at the IAA Mobility in Munich , preparations for a major agency pitch are apparently underway behind the scenes. According to HORIZONT, ​​the automaker is planning an international tender for its entire budget in 2026. Separately, a key marketing manager is leaving.

Mercedes-Benz has been working with the agency construct Team X since 2021. The model, which also includes long-time creative manager Antoni