Blokees becomes exclusive strategic partner of the exhibition "Journey of Light: A Glimpse into Ultraman's 60th Anniversary"

Shanghai (ots/PRNewswire) - On July 2, the highly anticipated "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" exhibition held a media preview day in Shanghai. The event will officially open to the public on July 5. Chinese character toy brand Blokees will participate in the Ultraman exhibition as an exclusive strategic partner, exhibiting a series of new Blokees Ultraman model kits and nearly 100 Ultraman creations from BFC, demonstrating its strong and long-standing partnership with Ultraman IP. Blokees entered the model kit category in 2021 by partnering with New Creation, the exclusive licensor of the Ultraman series in mainland China. In 2022, the brand launched its first Ultraman Classic model kits, which have since enjoyed great popularity among Ultraman fans. Over the past four years, Blokees has presented the Ultraman IP in three major product series—HERO10, Legend, and preCOOL. The result has been over 10 major editions and more than 80 Ultraman model kits depicting over 140 different Ultraman characters.

Driven by its ever-evolving R&D capabilities, Blokees now holds over 500 patents and remains committed to developing innovative character-based products for consumers around the world.

During the exhibition, Blokees presented nearly 100 Ultraman-themed BFC artworks in a dedicated exhibition area, making it the first Chinese brand to showcase original user creations at the Ultraman 60th Anniversary Theme Exhibition. These works were created by BFC creators. The Ultraman-themed BFC Creativity Contests allow players to experience BFC creativity culture firsthand. Developers immersed themselves in the imaginative world of assembly and conveyed the fun of building. Blokees has always attached great importance to BFC creativity culture and continues to host the annual BFC Creativity Contest. Participants are invited to assemble original works using Blokees model kits. The winning entries have the chance to be presented with Blokees at international exhibitions. The BFC community has become an important platform connecting global players and driving the brand's creative ecosystem. With its strong R&D capabilities and innovative product range, Blokees pursues the strategy of "universally appealing, incremental pricing, global promotion." Blokees will continue to connect global players through innovative products and community culture. Photo - https://mma.prnewswire.com/media/2723649/image_5032250_38793526.jpg View original content: https://www.prnewswire.com/news-releases/blokees-wird-exklusiver-strategischer-partner-der-ausstellung-journey-of-light-a-glimpse-into-ultramans-60th-anniversary-302497379.html Press contact: Cicy Zhao, [email protected] Original content from: Blokees, transmitted by news aktuell Original report: https://www.presseportal.ch/de/pm/100100738/100933195