Nio: All-time low is getting closer – that’s new
At the beginning of the month, Nio shares hit a new multi-year low of $3.02. The sell-off was driven by Trump's tariff policy, which is causing increasing uncertainty in the market. The Chinese company also failed to impress the European market. Nevertheless, the stock recovered significantly, but should investors buy now?
According to the Federal Motor Transport Authority, just 1,700 Nio electric vehicles have been registered in Germany since the beginning of the year. By comparison, the VW ID.7 model was newly registered a total of 3,225 times in March 2025.
Nio isn't letting itself be defeated, as CEO William Li explained: "In Europe, customer satisfaction is our top priority." The Nio CEO also emphasized that entering a new market requires patience and adaptation, and the goal is to establish the brand in the European automotive market long-term. The Chinese company therefore plans to launch a small car from its subsidiary Firefly, specifically for customers in large cities, starting in June 2025.
The catch: The electric car is built in China and must be imported into Europe – thus, EU tariffs, which were significantly increased at the end of 2024, apply. But there is hope: A deal with the EU already seems within reach.
Despite the Nio CEO's confidence, renowned analysts see the outlook for the electric car manufacturer less rosy: US investment banks Goldman Sachs and JPMorgan already issued their own opinion on Nio in March. Goldman Sachs analyst Tina Hou sets a price target of $3.70 and recommends selling the stock. JPMorgan analyst Nick Lai rates the stock neutral but sets a target price of $4.10. Neither bank has changed their assessment to date.
If the trade conflict between China and the US does not ease, Nio shares will remain under pressure. The long-term plan to establish itself in the European automotive market could still prove to be a wise move. DER AKTIONÄR advises investors to stay away from Nio and instead focus on BYD in the Chinese EV sector. BYD is a member of the AKTIONÄR's E-Mobility Battery Index, among other things. More information can be found here .
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