A flood of brands seeking a market in Colombia: who's who in the automotive sector?

More than 100 automobile brands, including SUVs, pickup trucks, commercial vehicles, buses, and trucks, are registered in Colombia , according to the sector sales report published by Fenalco and Andi, as of the first seven months of 2025. This report shows 128,876 sales during that period.

Many, however, appear with one or two pieces sold, or at least registered, because – even if they are duly approved – they are here undergoing testing before being marketed.

This universe of low-selling vehicles also includes "gray" brands or models, which arrive through direct imports without representing their parent companies, such as Tesla and Lexus, or which depend on demand from very exclusive niche customers. Such as Ferrari, which reacts according to monthly or annual orders.

In contrast, powerful international and local importers operate in Colombia, selling one or more traditional brands. They are particularly looking to China. From there, they import vehicles that often surpass established brands in quality and performance, especially hybrids and electric vehicles (EVs).

Looking beyond the brands at MOTOR's price lists, the variants of each model easily make up an offering of more than 600 references among which the 220,000 customers expected to purchase a new vehicle this year will be distributed .

It has 14 models from Mexico, China, Korea, Brazil, and the United States: the Onix, Spin, Tracker, Captiva XL, Equinox, Blazer, Traverse, Tahoe, Montana, Colorado, and Silverado. There are also three electric models: the Blazer EV, the Equinox EV, and the upcoming Spark EUV.

Now known as KGM, its Tivoli, XLV, Korando, Actyon Torres, Rexton and Rexton Sports models come from Korea.

The origin of the Mazda 2, Mazda 3 MHEV, CX-30 MHEV, CX-5, CX-50, CX-60 MHEV, CX-90 MHEV and MX-5 varies between Mexico and Japan.

Mexico and Korea are the main origins of Kia models: Picanto, Soluto, K3, K3 Cross, K4, Sonet, Stonic MHEV, Seltos, Niro HEV, Sportage HEV, Sorento, and Carnival. The electric models include the EV3, EV5, EV6, and EV9.

China is the origin of the eight vehicles that make up MG's portfolio in Colombia: ZS, ZS EV, MG 3 HEV, MG 4 Cross EV, Marvel R EV, One, RX5 Trophy, and Cyberster EV.

More than 20 models arrive from Japan, Argentina, and Brazil: Yaris, Corolla HEV, Yaris Cross HEV, Corolla Cross HEV, Fortuner, Prado, Land Cruiser 300, Hilux, and Tundra.

Its pickups and trucks come from Mexico, Argentina and the United States: Maverick HEV, Ranger, F-150 HEV, Escape HEV, Bronco, Bronco Sport, Explorer, Explorer ST, Expedition, Raptor line.

China, Colombia, Korea, Romania and Brazil supply Sofasa with its vehicles. It produces Kwid, Logan, Sandero, Duster and Stepway and imports Kwid E-Tech EV, Megane E-Tech EV, Koleos, Koleos E-Tech HEV, Kardian, Captur, Oroch, Arkana MHEV and Boreal (in 2026).