E-commerce expands among Mexican companies

Commerce through digital platforms has ceased to be an alternative channel for many companies in Mexico and has become a lever for growth, with sales increasing by double digits year after year. This was highlighted during the "eCommerce MX 2025 Awards," organized by Marketing4eCommerce, which recognized the best e-commerce performers in the country in campaigns carried out between April 1, 2024, and April 1, 2025.

From a total of 140 entrants, one finalist was chosen in each of the 10 categories, including "Best eCommerce 2025," "Best Marketing Campaign," "Best Affiliate Strategy," "Best SEO Strategy," and "Best Marketplace Seller."

IKEA received the "Best eCommerce 2025" award after recording 114% growth in its online store. Furthermore, the Swedish furniture retailer has managed to connect with its customers' needs and strengthen post-sale follow-up via digital channels. Coppel, a Mexican department store chain, demonstrated how a strategy based on user-generated content from social media platforms like TikTok, Instagram, and Facebook can translate into sales growth.

During the period, sales increased by 2.1%, equivalent to an additional 35 million pesos, and views grew by 209%. It received the "Best Marketing Campaign" award. Furthermore, the omnichannel model remains one of the "most profitable" strategies, as highlighted during the awards ceremony.

In this segment, El Puerto de Liverpool, a department store chain with its Click & Collect strategy, reported that 41% of its total transactions in 2024 are already carried out under this hybrid system, allowing it to leverage both its physical store network and its digital platform. It earned the award for "Best ON/OFF Integration."

Ópticas Lux increased its organic visits by 25% and its digital sales by 26% with a YouTube SEO strategy, earning it the “Best SEO Strategy” award. Samsung Shop also generated $9.4 million in revenue through affiliates and influencers, operating under a Cost Per Acquisition (CPA) model, a project recognized for its “Best Affiliate Strategy” category.

The rise of Mexican e-commerce is also reflected in the B2B channel. Cadeco, an industrial spare parts company, increased its revenue by 40% by integrating physical and digital channels into a single experience. It received the "Best B2B eCommerce" award. Cervexxa, a craft beer marketer, integrated tools such as ChatGPT and Midjourney to generate content more quickly.

The “eCommerce MX Awards 2025,” organized by Marketing4eCommerce, recognized the best in e-commerce in the country.