HIR Group acquires Creditaria México

Julio Gutiérrez

La Jornada Newspaper, Tuesday, September 23, 2025, p. 21

Yesterday, Grupo HIR announced the acquisition of Creditaria México, a company specializing in consulting and marketing financial products, primarily mortgage loans, with a national presence through a network of more than 1,000 franchises and 2,000 advisors.

With this transaction, HIR reported, the company seeks to consolidate its participation in the mortgage market and strengthen its relationship with banking institutions.

"We want Creditaria to be the best platform for financial advisory services and distribution in Mexico. Our commitment is to be the trusted partner of all the institutions we work with, promoting relationships and providing loans with the best experience for clients and advisors," said Daniel González, partner and director of Grupo HIR.

According to the company's own data, currently one in seven mortgage loans issued by banks in Mexico—approximately 14 percent of the market—is managed through Creditaria advisors.