Javier Milei recovered his digital image and reached 55% support
President Javier Milei managed to reverse a negative trend in October that had persisted since January. According to the consulting firm Ad Hoc, his digital image reached 55% support thanks to his electoral victory and the explicit endorsement of US President Donald Trump. The rebound marked the end of eight months of steady decline.
According to the report, the improvement began after the October elections, which reinforced the perception of leadership and political stability surrounding Milei. The consulting firm noted that the support of Donald Trump and other international figures contributed to strengthening his position in the digital sphere.
One of the most striking facts was that one in eight posts about the president was published in a language other than Spanish, reflecting his growing international exposure.
At the right moment? Did Milei regain centrality and digital positivity when he needed it most? A change in trend or an exception?
New digital conversation report! ? pic.twitter.com/erU5C2J7GY
Milei's recovery marks a turning point after a period of decline that began in January, following his speech in Davos. The negative trend deepened in February, during the scandal surrounding the cryptocurrency $LIBRA, and remained unfavorable for much of the year.
During that period, digital indicators showed a sustained loss of support. However, the October rebound reversed the downward trend and consolidated a new narrative favorable to the government.
According to Ad Hoc, the ruling party managed to "reinstate positive themes" related to structural reforms, international support, and economic management. This strategy allowed them to "regain control of the digital debate and neutralize the opposition's discourse," the study indicated.
The report also analyzed the image of Peronism, which showed a sharp decline after the October 26 elections. Buenos Aires Governor Axel Kicillof registered a 66% negativity rating, with the conversation dominated by the “agenda imposed by the opposition.”
“Peronist communities distanced themselves from the digital debate. There was no dispute over their own agenda or that of others,” the survey noted.
Despite the more than 2 million mentions of Fuerza Patria, the libertarian presence far surpassed Peronism in CABA, Córdoba, Mendoza and Entre Ríos.
In contrast, libertarian communities “regained control of the digital space” and “positioned positive issues of their interest without facing significant resistance.” For analysts, this scenario reflects a political repositioning of Javier Milei on social media and a setback for Peronism in the online public discourse.
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