Netflix eliminates the ad-free Basic Plan and restructures its offering in Spain.

The streaming company has already sent an email notifying its Spanish users.

Netflix has made good on its threats and will eliminate its Basic Plan in Spain, the subscription that allowed users to enjoy ad-free content for €9.99 per month.

The measure, which began to be implemented in countries such as Canada and the United Kingdom in 2023, is now being extended to Spain, where it will affect all users who still had this plan.

Specifically, this plan was no longer available to new subscribers, but remained available to those who had already subscribed to it.

Now, the company has begun emailing its users to explain that, starting with the September billing date, the Basic Plan will no longer be available. Those who don't make any changes will be automatically migrated to the Standard Plan with ads , which costs €6.99 per month and is presented as the most affordable option for continuing to use the service. Netflix assures that these ads are brief and designed not to interrupt important scenes.

Users who wish to continue enjoying ad-free content will need to upgrade to the ad-free Standard Plan, which costs €13.99 per month. This represents a four-euro increase over the Basic Plan.

The Premium Plan, meanwhile, is offered at €19.99 per month and offers 4K viewing with HDR, playback on up to four devices, and the ability to add additional subscribers outside the primary household.

The disappearance of the Basic Plan is part of Netflix's strategy to reorganize its business model, focusing on ad-supported plans that allow it to diversify revenue. Furthermore, its offering will be reduced starting in September to just three plans (ad-supported, standard, and premium).

This change follows the industry trend: its competitor Prime Video introduced ads in its basic plan in January 2024, reaching up to six minutes of advertising per hour of content. Meanwhile, Max also has a basic plan with ads, like Disney+.