The health wearables market is growing: smartwatches and bracelets will become popular by 2025.

Just a decade ago, health wearables such as smartwatches and wristbands were considered niche gadgets for fitness enthusiasts. By 2025, these devices will have become mainstream products: more than 400 million units are estimated to be sold this year worldwide, according to data from IDC and Counterpoint Research.

The growth is due to the convergence of factors such as increased concern for post-pandemic health, the inclusion of advanced medical functions, and falling prices that make technology more accessible to all budgets.

The latest generation of smartwatches and smartbands offers features that far surpass previous versions, with more precise sensors and algorithms capable of measuring:

• 24/7 heart rate with irregular rhythm alerts.
• Blood oxygen level (SpO2) useful for detecting respiratory problems.
• Stress and sleep monitoring with detailed phase analysis and suggestions for improving rest.
• Electrocardiogram (ECG) on models like the Apple Watch Series 9 or Samsung Galaxy Watch6, bringing medical functions closer to the wrist.

These advances have allowed people with chronic conditions, athletes, and users concerned about their well-being to constantly monitor their health without having to go to the doctor's office.

Among the most notable wearables of the year are:

• Apple Watch Series 9 and Ultra 2 , which dominate the premium market with advanced measurements and exclusive features like fall and crash detection.
• Xiaomi Smart Band 8 Pro , which democratizes high-precision sensors for less than $70, ideal for those looking for affordable options.
• Garmin Venu 3 and Fitbit Charge 6 , focused on athletes and users who value precise metrics in activities such as swimming, cycling or running.

The variety of models in all price ranges allows more and more people to find a device that suits their needs.

Despite their success, health wearables face significant challenges: ensuring the privacy of sensitive data, improving accuracy for people with complex medical conditions, and providing batteries that can withstand days of use with active sensors.

On the other hand, the opportunity is enormous: manufacturers are exploring the integration of blood pressure, noninvasive glucose, and continuous body temperature sensors , which would expand their role as prevention and monitoring tools for chronic diseases.

Furthermore, collaboration with insurers and health systems could encourage adoption through prevention programs that reward those who maintain healthy habits.

The rise of smartwatches and bracelets with health features in 2025 confirms their role as everyday allies for millions of people. These devices not only motivate people to lead more active lives but also democratize access to key information for preventing and managing diseases, driving a change in the way we take care of our health on a daily basis.