Ready-to-wear crisis: Naf Naf brand partially taken over by Beaumanoir
The iconic 1990s women's ready-to-wear brand Naf Naf, which was in receivership, was partially taken over on Thursday, August 7, by Groupe Beaumanoir (Caroll, Bonobo, Cache Cache, Morgan, Sarenza), according to a court decision.
The group has proposed to take over the Naf Naf brand and around 300 of the 600 employees it currently employs, according to the same document, as well as 12 of the 102 existing stores, but to operate them under its own brands.
Naf Naf was placed in receivership last May due to "cash flow difficulties" , the Bobigny (Seine-Saint-Denis) commercial court noted in its decision.
Of the five candidates, two serious candidates had positioned themselves to partially take over Naf Naf: the Amoniss group, owner of Pimkie, and Groupe Beaumanoir. Amoniss proposed to take on 185 employees and reassign 26, the decision states.
But on Thursday, the court rejected its offer, Amoniss being "in a safeguard plan since October 2024" and therefore presenting "financial fragility" while Groupe Beaumanoir enjoys "a solid financial situation" , estimated the court, which detailed: "positive equity of 365 million euros" and "cash of 187 million euros" . In detail, Groupe Beaumanoir takes on 55 employees and offers redeployment to 253 of them.
The "Au Grand Méchant Look" brand has been in difficulty for years and has undergone three successive receiverships.
In June 2024, following a previous bankruptcy, Turkish buyer Migiboy Tekstil pledged to save 90% of jobs and retain around 100 of its own stores. At the time, the company offered more than €1.5 million to take over the French brand.
In doing so, the Turkish company saved 521 jobs out of 586 and around a hundred stores in France, and took over subsidiaries in Spain, Italy and Belgium.
La Croıx
