To please Trump, Apple promises $100 billion in additional investments in the United States

The move is aimed as much at pleasing Donald Trump as it is at avoiding his punitive tariffs, most of which will come into effect on Thursday, August 7. US giant Apple will announce this Wednesday that it is increasing its planned investments in the United States by $100 billion (€116 billion), a senior White House official told AFP on Wednesday, confirming information from Bloomberg . Apple had already announced in February some $500 billion in spending in the United States over four years. This would bring the total to $600 billion.

According to the business media, the announcement is to be made at the White House at 4:30 p.m. local time (10:30 p.m. Paris time) by Donald Trump, in the presence of Apple CEO Tim Cook. Taylor Rogers, a spokesperson for the president quoted by Bloomberg, praised " President Trump's America First economic agenda " which would have "secured trillions of dollars of investment that supports American jobs and businesses." She added that Apple's announcement "will help bring back home the production of crucial components to protect the economic and national security of the United States."

In recent years, Donald Trump has widely criticized Apple for its phone manufacturing outside the United States. The American company, which reported half-year net profit of $23.4 billion (up 9%) at the end of July, relies heavily on China and India for the production of its best-selling and most profitable products: iPhones.

Last week, during his earnings presentation, Tim Cook told investors he intended to "optimize the production chain" to "do more in the United States ." The CEO also confirmed that "the vast majority of iPhones sold in the United States come from India." A country that Donald Trump has just punished with 50% customs duties for its regular purchase of Russian oil.