Hotels lead Italy in price increases. 20% increase in one year. Hospitality data for Lucca.

The National Consumers' Union 's ranking is conclusive: Lucca is the Italian city that has seen the highest hotel price increases over the past year, with a net increase of 20.2%. Caserta (up 13.7%) and Rimini, third, have seen a 10.3% increase. This is while Pisa is experiencing a decline (76th in the ranking, down 9.4%). The statistics were compiled by processing the latest ISTAT data for the month of July and comparing them not only with last summer but also with pre-crisis periods, that is, the summer of 2021, before the war in Ukraine and the skyrocketing prices of everything from electricity to gas.

Compared to July 2024, compared to a general inflation rate of 1.7%, accommodation services—hotels, motels, guesthouses, bed and breakfasts, agritourism, holiday villages, campsites, and youth hostels—have seen a more modest increase on the national average, at +1.3%. Overall, this is a positive figure, except that in some cities (our own) the increases have been significantly greater. In fact, Lucca tops the list of the cities with the highest annual increases, with an astronomical leap of 20.2% compared to last year. Perugia comes in just behind the podium with +10.2%.

These are very positive and unusual figures for some cities that previously led the top ten for growth, such as Florence, only 54th at +0.3%, and even declining figures for Venice (66th, -1.3%), Rome (71st, -3%), and Milan, ranked fourth among the best cities with -7.9%, behind the best-performing cities of Siena (-12.6%), Mantua (-10.4%), and Pisa. Does the Comics effect, which we've discussed at length, impact the Versilia data? These effects explain a lot, but not everything.

Laura Sartini

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