Omio: Tourists Rediscover the Ferry Bookings Up 54% in 2024

Back to the ferry. In Italy in 2024, ferry travel bookings increased by 54%, but Italian travellers lead the ranking with the highest total number of bookings. With particularly high increases in the Gulf of Naples routes. This was revealed by Omio, a leading platform for booking multimodal travel, which speaks of a widespread trend in Europe and significant peaks in Italy.

Campania, with Capri, stands out as one of the most sought-after regions: Naples – Positano growing by 80%, Naples – Capri by +72% compared to 2023, followed by Salerno – Amalfi (+66%) and Amalfi – Positano (+65%). Data that confirm the centrality of Southern Italy, with Capri and the Amalfi Coast firmly among the most desired destinations, capable of attracting both domestic and international tourism.

"The 2024 data clearly demonstrate how the ferry has returned to the center of travelers' choices," says Veronica Diquattro, President B2C Europe at Omio. "The growth of some routes, especially to the islands, highlights the desire to explore the beauty of the Italian coasts in a comfortable and sustainable way. Omio is committed to supporting this trend, offering a platform that simplifies booking and allows travelers to live unforgettable experiences."

Since its founding in 2013, Omio Group has been helping its customers discover new ways to travel. Omio B2B Partnership offers tailor-made solutions to online travel agencies (OTAs) and transportation providers. Omio supports its customers in their desire to explore Europe, the United States and Canada by train, bus, plane and ferry, and sells 80,000 tickets per day and has a team of over 430 people.