HONOR 400 Series: The artificial intelligence revolution arrives in Latin America

Technology brand HONOR has launched its new HONOR 400 Series , a line of smartphones with which it seeks to lead the Latin American market by betting on artificial intelligence (AI) as its central axis. With a 200 MP camera , AI-powered super zoom , ultra-bright display , and advanced features such as deepfake detection , the new devices are now available in Mexico, Colombia, Peru, Chile, Guatemala, Panama, Costa Rica, and Bolivia , among other key markets.

With a multi-million-dollar investment, the company aims to revolutionize the mobile experience and offer truly smart phones that improve the relationship between users and technology.

The HONOR 400 and HONOR 400 Pro aren't just an incremental upgrade. They represent a generational leap forward thanks to the integration of over 40 AI-powered features . Among the most notable is the "AI Image to Video" tool, which transforms a photograph into a fluid, realistic animation.

It also features a smart eraser that allows users to remove bystanders with a single tap, plus a 30x zoom that delivers impressive results from long distances without compromising sharpness. Another innovative feature is image expansion , which is useful for automatically improving photo composition.

But perhaps one of the most impactful tools is deepfake detection , a technology that identifies whether a face was generated by artificial intelligence or belongs to a real person. This feature is designed to protect users' digital security on social media, video calls, and messaging platforms.

In addition to photography and security, the HONOR 400 Series stands out for its great energy autonomy . Equipped with a 6000 mAh battery , the devices are designed to last all day, even under intensive use. This is possible thanks to intelligent AI-based power management , which adjusts system performance based on each person's specific usage.

The ultra-bright display also incorporates eye comfort technology, which reduces eye fatigue during extended sessions, without losing brightness or color quality.

The company's long-term strategy, called ALPHA PLAN , calls for a $10 billion investment over five years to develop an open and collaborative AI ecosystem . This plan is based on three pillars: building a truly smart phone , fostering technology co-creation , and promoting a smart world where AI serves humanity.

“The real challenge isn't just making AI more powerful, but more human. One that understands our emotions, enhances our capabilities, and knows how to help us at the right moment,” said James Li , CEO of HONOR, during the regional launch.

This approach seeks to transform the way people interact with their mobile devices. It's no longer just about having more features, but rather about solving real problems , from quick photo editing to protection against invisible digital threats.

The arrival of the HONOR 400 Series in Latin America marks a turning point in the brand's regional strategy. With models already available in multiple countries and a firm commitment to innovation, HONOR aims to position itself as the leader in AI-powered smartphones by 2025 .

The combination of high-performance hardware, attractive design, and useful and accessible AI features gives it a clear advantage over competitors who still present similar tools as "premium" features.

Furthermore, the company's ethical and responsible approach to AI—such as the transparent use of data and the development of proactive security technologies—has earned it the support of users looking for more than just technical specifications.

The HONOR 400 Series represents a new generation of smartphones designed not only to do more, but to do them better and smarter . With over 40 AI features, a large-capacity battery, outstanding photography capabilities, and advanced security technologies, HONOR offers a human-centric mobile experience.

In a world where AI is advancing rapidly, HONOR focuses on empathy, utility, and digital protection , building not just phones, but intelligent assistants that understand and anticipate our needs.