Starting gun: Amazon discounts Firesticks at the start of Prime Day

Prime Day is here, and the Fire TV Stick is shaping up to be one of Amazon's star selling points for another year. With them , you can turn any TV into a multimedia center packed with apps and channels in just a few minutes. This family has been completely revamped with three latest-generation models ready to receive discounts.

The Fire TV Stick HD is the easiest way to get started. It plays content in up to 1080p and installs effortlessly; just plug the device into the HDMI port and follow the on-screen instructions. Its Alexa-enabled voice remote lets you search for shows or open apps with a simple command.

If your TV supports Ultra HD resolution, the Fire TV Stick 4K raises the bar. It delivers 4K with HDR10+, Dolby Vision, and Dolby Atmos sound for a more immersive experience. The improved processor reduces loading times and keeps the interface smooth even when switching between multiple video apps.

The most complete option is called the Fire TV Stick 4K Max . It features Wi-Fi 6E, 2GB of RAM , and a faster processor, resulting in smooth browsing and stable streaming even on busy networks. It also includes Live View Picture-in-Picture, so you can monitor compatible cameras while still watching your TV show.

Fire OS, a very reliable operating system

All models come with the new Fire OS interface, organized into clear sections and featuring personalized recommendations. You'll find apps for Disney+, Netflix, Prime Video, and many more , along with thousands of free channels. Plus, Alexa makes it easy to find content, control playback, and answer everyday questions.

With Prime Day in mind, Amazon typically offers significant discounts on its Fire TV Stick lineup, so this year's discounts are no coincidence. If you're a Prime member (or using the one-month free trial), you'll have priority access to these discounts between July 8 and 11. It's an interesting opportunity if you've been wanting to make the jump to 4K streaming without overspending.

Setting up any of the sticks takes just a few minutes. All you need is an Amazon account and your Wi-Fi password . Once logged in, you can customize the home screen, create profiles for different users, and sync watchlists between devices.

In addition to entertainment, Fire TV Sticks integrate connected home features . With your voice, you can dim compatible lights, check your front door, or check the weather forecast without leaving what you're watching. This makes your TV the centerpiece of your Alexa ecosystem.

If you're looking for a compact, easy-to-use device with continuous update support , the latest-generation Fire TV Stick is one of the best buys you can make for your old TV. And with Prime Day discounts, an already attractive product becomes a must-have in your shopping cart.