Generation Z is focusing on a new kind of jewelry. The tycoons have ignored this market.
Some earplugs allow you to attach earrings to them. This gives the accessory, originally designed to protect your hearing in various situations, a new role. Now they're also considered eye-catching and personalized jewelry. Others, however, are decorative in their own right—for example, they feature a colorful ring that attracts attention while also making it easier to put the earplugs on and take them off.
Generation Z and designer earplugsAccording to the World Health Organization, over a billion people worldwide are at risk of hearing loss due to attending loud parties and listening to music through headphones. Younger generations are already well aware of this—and they want to protect themselves.
Moreover, perhaps more so than older generations, young people place a high value on both their mental and physical health. They are also more aware of the risks of hearing loss associated with modern lifestyles. They also like to take personal care of their health, choosing products tailored to their needs.
The arrival of stylish earplugs on the market was a real hit for their manufacturers. These products have become an indispensable accessory for loud party-goers, but also for those suffering from hypersensitive hearing, insomnia, or those needing to concentrate.
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The popularity of earplugs demonstrates that our modern world provides us with too many stimuli, which people try to isolate themselves from, while earplug manufacturers profit from the phenomenon. Furthermore, their prices are relatively high—at least for now.
