We do our Ramadan shopping from the market in our pockets

As Ramadan approaches, preparations for iftar and sahur begin, and in recent years, as shopping habits have changed, interest in online market applications has increased. According to the data of the Interbank Card Center, in online shopping made with a card, in expenditures under the category that includes grocery shopping, the monthly amount corresponding to Ramadan exceeded 35 billion liras in 2024.

CONSUMPTION OF VEGETABLES AND FRUIT INCREASED IN RAMADAN

GetirBüyük, which meets large-scale grocery shopping quickly and effortlessly, evaluated its users' online grocery shopping habits according to the orders they placed during Ramadan. When we look at GetirBüyük users' Ramadan shopping in 2024, the fruit and vegetable category became the most ordered category, increasing by 11 percent compared to the non-Ramadan period. Staple foods, which came in second, came in third with a 9 percent increase, and meat products came in third with a 6 percent increase.

RAMADAN PIDE IS IN 1 OF EVERY 10 BASKETS

According to GetirBüyük data, Ramadan pita, which meets tables during Ramadan, was included in one out of every 10 baskets. In ready-made soup orders, the consumption of which increased 10-fold during this period, users preferred chicken noodle soup first, while vine leaf soup with meat broth came second.

TEA CONSUMPTION INCREASES 10 TIMES

GetirBüyük users' order preferences are concentrated 4 hours before iftar during Ramadan. In the basic food preferences during Ramadan, tomato paste increased by 22 percent, legumes by 17 percent, flour by 13 percent, butter by 16 percent, and spices by 34 percent. Date orders increased by 4 times during Ramadan, and sales of pastırma, the star of iftar food, increased by 11 times. While the desserts of Ramadan are güllaç and kadayıf, 10 times more tea was ordered in Turkey, which says that tea is not enough. Cologne was the most preferred choice in the holiday preparations that started in the last week of Ramadan. Dragees and candies were the other most ordered products and attracted attention in the last days of Ramadan.

25 PERCENT GROWTH TARGET FROM GETİRBÜYÜK

Expressing that they deliver more than 5 thousand products to their users in 47 provinces across Turkey at affordable prices and effortlessly, Getir Market General Manager Elif Çar said, "We are happy to have grown 50-fold in the last four years with GetirBüyük and reached a total of 81 million orders. In our country, where the online market share increases significantly every year, we have grown 44-fold in the fruit and vegetable category, 40-fold in the basic food category, and 50-fold in the home and living category in the last four years. This year, we aim to grow 25 percent at GetirBüyük with our innovation-based flawless customer experience focus and our affordable price strategy even without a campaign. While achieving growth, we also attach great importance to offering our users advantages that suit their preferences. In this context, we will continue to support our users with a campaign of approximately 300 million TL during the 2025 Ramadan period."

ORDERS ARE FAST TO THE DOOR BY VEHICLE

Underlining that they offer their users the fastest and most affordable way to shop with GetirBüyük, a giant market where the shopper does not have to go physically, Çar said, "Our users can examine all the products online and easily compare them. At the same time, they can get all their needs delivered within 30-45 minutes without leaving home, looking for a parking space and having to carry what they buy. If they wish, they can plan their orders according to their preferred time with our appointment delivery service."

FRUITS AND VEGETABLES ARE CAREFULLY SELECTED

Elif Çar said, "Many users who do online grocery shopping are still hesitant to shop for fruits and vegetables because they think that online shopping cannot be the same as buying by seeing. In order to eliminate these concerns of our users, we started working by including our greengrocers in our store staff last year. At GetirBüyük, fruits and vegetables are carefully selected by expert greengrocers, and the quality and freshness of the products are constantly checked. With the importance we give to female employment, approximately 20 percent of our greengrocers are women. Fruits and vegetables are carefully selected from local producers and collected on our fruit & vegetable platform in Antalya. In order to maintain their quality, fruits and vegetables are stored in specially designed +8 degree cold rooms in our stores."