Shocking Decision from Martı Company: MARTI is Buying Bitcoin!

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Martı, one of Türkiye's leading mobility platforms, has taken a notable step in the financial world by investing 20% of its cash reserves in Bitcoin. This strategy, announced in July 2025, raised the possibility of increasing the company's crypto holdings by up to 50% and investing in other digital assets such as Ethereum and Solana. In today's environment of inflation and economic uncertainty, this move demonstrates the growing confidence in cryptocurrencies as a long-term store of value.

CEO Oguz Alper Oktem stated that this decision reflects the view that Bitcoin and other digital assets are alternatives to gold and traditional currencies. Oktem described the strategy as a cautious approach to cash reserve management, emphasizing that it aims to protect against inflation and currency risks. It was also announced that the digital assets will be held securely by a regulated, institutional-grade custody provider and will adhere to strict security, legal, and reporting standards. Oktem stated that the company will operate with a long-term investment approach and may expand its portfolio over time.

Martı's move sparked short-term volatility in the stock market. Shares, which had declined 6.7% at the end of July, are notably up 49% year-over-year. Analysts believe this volatility stems from crypto market volatility, but the institutional adoption trend continues to strengthen. Meanwhile, the company's core mobility services—e-moped, e-bike, and e-scooter operations—were unaffected by this strategy. As of June 2025, Marti reached 2.15 million riders and 314,000 registered riders, continuing its growth by completing over 35 million rides.

Marti's move could encourage corporate crypto adoption in Türkiye and serve as an example for other firms. The company also announced plans to expand beyond major cities like Istanbul, Ankara, Antalya, and Izmir to new markets like Konya, Kayseri, Kocaeli, Bursa, Mersin, and Adana. This expansion aims to increase its customer base from 28.8 million to 42.2 million and increase its staff from 180 to 260.

The success of the crypto strategy will depend on the market performance of Bitcoin and other assets. Türkiye's recent tightening of regulations on crypto exchanges requires a careful approach to implementing this plan. The company is committed to strictly adhering to regulatory guidelines to prevent illegal activities and ensure transparency. Experts note that Marti's move could act as a hedge against local economic factors, such as the depreciation of the Turkish lira, but volatility and regulatory risks should be closely monitored.

Marti's decision is seen as part of Turkey's financial modernization and could inspire regional competitors to take similar steps. The company's continued commitment to this strategy, with transparent reporting and effective risk management, has the potential to initiate a long-term sectoral transformation. As of July 2025, Marti's bold move is being closely watched as it cements cryptocurrencies' place in the corporate finance world. Don't forget to follow us on X! Click here to stay informed about the latest developments.