Forget What You Know About Search. Optimize Your Brand for LLMs
Grant Faint/Getty Images
Over the past year, consumers have migrated en masse from traditional search engines to Gen AI platforms including ChatGPT, Gemini, DeepSeek, and Perplexity. In a survey of 12,000 consumers, 58% (vs. only 25% in 2023) reported having turned to Gen AI tools for product/service recommendations. Another study reported a 1,300% surge in AI search referrals to U.S. retail sites during the 2024 holiday season.
Harvardbusiness
