M&S reveals exact date ‘Dubai-style chocolate’ to be sold in stores and warns ‘we’ll break the internet’

FANS of the viral Dubai chocolate are in for a treat as the bar that brought the craze to the UK is set to hit shelves once again.

M&S shoppers will be able to enjoy the popular treat before the month is out.

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Dubai chocolate contains a filling of the traditional Arab dessert Knafeh and pistachio.

Knafeh is a spun pastry dough layered with cheese and drenched in sugar syrup.

The chocolate gained popularity online with foodie influencers and ASMR creators due to the satisfying snap it makes when broken.

First created in 2021, the flavour has proven popular with UK shoppers, with stores such as M&S, Lidl, and Morrisons jumping on the bandwagon.

While Lindt launched their own version of the chocolate with various UK retailers, M&S was the first outlet to create their own bar.

And now fans will be able to sink their teeth into the iconic bar once again.

In a post on Facebook, M&S Foodhall Sittingbourne shared the exact date sweet-toothed shoppers can find the chocolate on shelves.

"Something BIG is coming. The best things come to those who wait, right?" the retailer wrote.

"Let us take you back to last summer, when our OG Big Daddy was hailed the UK version of THAT viral chocolate bar."

The brand went on to joke that their announcement "might just break the internet".

So if you're not too full of chocolate after Easter Sunday, this popular bar is set to make its return just days later.

"Get your reminders set for 23rd April as you won't want to miss this," M&S told fans.

Shoppers shared their thoughts on the bar's return in the comments section.

"Just make sure you get enough stock in," wrote one enthusiastic customer.

"Dubai pistachio chocolate by any chance?" asked another excited person.

How to save money on chocolate

We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.

Consumer reporter Sam Walker reveals how to cut costs...

Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.

Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.

Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.

Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.

They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.

Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.

So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.

The M&S Big Daddy chocolate bar previously retailed for £7 when it was launched last year.

And if you're looking for the best deal on Dubai-style bars, we've rounded up the cheapest deals available.

For the sunny weather, you can even enjoy a Dubai-style ice cream from a major UK retailer.

And there are a variety of dupes available, with an affordable version winning out in The Sun's taste test.

One supermarket even had to enforce a two-bar limit for customers when the bar became so popular.

You can even grab a Dubai-style Easter egg from Morrisons.

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