What Gets Measured, AI Will Automate

AI doesn’t need a sci-fi upgrade to upend the economy—current models, and the cheaper, more capable versions already in the pipeline, are set to disrupt nearly every corner of the labor market. Their surprising performance across text, image, and video threatens to upend how work is done across the creative ranks of writers, designers, photographers, architects, animators, and brand advertisers, as well as the spreadsheet crowd of financial analysts, consultants, accountants, and tax preparers. Not even the credentialed bastions of law, medicine, or academia are safe: AI can sift through oceans of content and serve up bespoke advice or coursework at a fraction of today’s cost—and with quality that’s closing in fast.