Google launches YouTube Premium Lite, a new, cheaper, and almost ad-free subscription service: this is valid in Colombia.

Google has announced the expansion of the YouTube Premium Lite pilot program to Colombia , offering a new, more affordable alternative for enjoying most videos on the platform without ad interruptions.

This new subscription plan will be available for $12,500 per month , with the added benefit of eliminating almost all advertising from the platform's videos.

This membership works across all devices, including phones, laptops, and TVs, making it easy to consume gaming, comedy, cooking, learning, and other content without most ads.

It's important to note that while YouTube Premium Lite removes ads for most videos, there are significant differences from the full YouTube Premium plan, both in cost and features.

To better understand the differences between YouTube Premium Lite and the full YouTube Premium plan, it's essential to analyze their features and costs in Colombia. The new YouTube Premium Lite service costs approximately $12,500 COP per month, while the individual YouTube Premium plan costs around $22,900 COP per month.

When it comes to video viewing, YouTube Premium Lite offers most videos ad-free, although it's important to note that ads may still appear on music content, in Shorts, and when searching or browsing within the platform. YouTube Premium, on the other hand, guarantees a completely ad-free experience on all YouTube and YouTube Music videos.

The differences also extend to additional services. YouTube Premium Lite doesn't include access to YouTube Music Premium, nor does it allow you to download videos for offline viewing , nor does it offer the background playback feature, which allows you to continue listening to video audio with the screen off or while using other apps.

In contrast, the full YouTube Premium plan does include YouTube Music Premium with ad-free playback, the ability to download videos for offline enjoyment, and convenient background playback.

This new option is intended for viewers who primarily want to remove ads from their standard YouTube viewing experience , without needing the additional benefits offered by the full Premium plan, such as ad-free music playback in YouTube Music, offline downloads, or background playback.

With more than 125 million subscribers globally across its YouTube Music and Premium services, the platform continues to innovate its subscription offerings to adapt to the needs of a diverse audience.

*Note developed with AI support