OPPO becomes the fastest-growing smartphone brand in Colombia annually, according to Canalys.

OPPO has established itself as one of the most relevant brands in the Colombian market, with annual growth of 79%. This increase, recorded in the second quarter of 2025, places the brand as a leader in terms of expansion, according to estimates by Canalys, one of the leading analyst firms in the sector.

With sustained progress in its commercial strategy, OPPO has positioned itself as the fourth player in the Colombian market, achieving a 9% market share.

This progress has been achieved in just four years, since its arrival in 2021, and is attributed to a combination of constant innovation, competitive pricing, and the integration of technological advances into its products.

Looking ahead, OPPO has new technological ventures planned for the end of 2025, with the intention of further strengthening its role in the competitive Colombian market.

"We are excited about OPPO's growth in the country. The market is challenging, but we are confident that the innovations we will introduce in 2025 will continue to win over Colombians and attract new users," said Luis Fernando García, vice president of OPPO Colombia.

Since its foray into the country, OPPO has followed a clear strategy: offering high-quality devices at affordable prices, which has allowed the brand to establish itself as an attractive option for Colombians.

Through efficient distribution through both physical and digital channels, the company has managed to connect especially with a young audience, who have found in their smartphones a tool to create, communicate, and express themselves.

The focus on user experience has been key to this growth. OPPO has managed to position its products in the mid- and high-end segments, where it has excelled primarily in mobile photography, an area of great interest to users.

One of the fundamental pillars of OPPO's growth in Colombia has been the Reno series, which has become a consumer favorite due to its AI-powered photography capabilities, elegant design, and overall performance.

Models like the OPPO Reno13 5G have been particularly successful, standing out for their features such as the AI-based image editor and its IP69-certified water resistance, which has placed it as the best-seller in its price range.

One of OPPO's distinctive features is its ability to integrate artificial intelligence into its devices, particularly in photography and performance optimization. These technologies allow users to capture high-quality images, even in challenging lighting conditions, and improve the overall user experience of their devices.

With the next generation of the Reno series, OPPO promises to take these innovations a step further. “Our commitment is to continue bringing world-class innovation and technology to every corner of the country, thus strengthening our presence and Colombians' access to the best of technology,” García concluded.

OPPO isn't content with its current achievements. With the goal of continuing its expansion, the company has outlined a series of strategic objectives that include the launch of new models, the expansion of its distribution network, and continuous improvement in customer service. These initiatives are aimed at strengthening its relationship with the Colombian public and consolidating its presence in the local market.

*This content was written with the assistance of artificial intelligence, based on information from OPPO. It was also reviewed by the journalist and an editor.