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Transfer market, TV series, sold-out kits: the fairytale of Ryan Reynolds' Wrexham, who now dreams of Eriksen.

Transfer market, TV series, sold-out kits: the fairytale of Ryan Reynolds' Wrexham, who now dreams of Eriksen.

It's a widespread phenomenon. Because when you combine history, antiquity, and media innovation, but above all, results, everything works perfectly. And so the Wrexham fairytale today captivates the entire world. The Welsh club, the third oldest in the world still playing in its home turf, the Racecourse Ground, which boasts of being the oldest stadium in the world, has reached the Championship. It's the third promotion in a row for a club from a city of 63,000 inhabitants, which wears the colors of the Italian flag—white, red, and green—for its home shirt, designed by an Italian company, Macron, which has certified that Wrexham is currently its club with the most appeal, with six in the Championship and Crystal Palace in the Premier League. The club boasts 23 Welsh Cups, but it's the present that is interesting and now exhilarating.

Because in 2022, there was a real turning point when Wrexham was purchased by the two actors Bob McElhenney and Ryan Reynolds, who have made a name for themselves in cinema, but above all, have responded with action, leading the team to the second English league. And there's no intention of stopping there. The targeted and significant acquisitions must lead to the big step: reaching the Premier League. The club's mascot is a dragon, Wrexham The Dragon. They are nicknamed "The Swans." The swans' new life has been turned into a TV series that's a hit around the world and continues to grow. The Wrexham store is doing brisk business, with one order per minute for the home kit in the first two weeks, and now e-commerce has been launched, with a campaign also being launched in Australia. The away jersey marks another change: it's yellow. It signifies territory, belonging, and pride in one's country.

On the pitch, managed by Phil Parkinson, who has traveled between Hull City, Bradford City, Bolton, and Sunderland, many English and Welsh players are on the move, although a little bit of Italy has arrived. Empoli have just acquired the versatile Liberato Cacace, a twenty-four-year-old New Zealander who is the club's most expensive acquisition, having paid €2.5 million to Fabrizio Corsi's club, which had sold goalkeeper Guglielmo Vicario for a fortune in England.

In January, Sam Smith and striker Ryan Hardie were brought in to fuel the club's pursuit of the Championship, which they ultimately secured. Ollie Palmer is the club's iconic striker at 33, but Wrexham's history was shaped by Thomas Bamford, their top scorer with 175 league goals. The latest signing is midfielder Lewis O'Brien from Nottingham Forest. The club's biggest dream is to convince the 33-year-old Danish midfielder, former Inter Milan midfielder Christian Eriksen, who is a free agent... two owners are enjoying this footballing and media miracle. With one fixed idea in mind: joining the most famous league in the world. The process has already begun.

La Gazzetta dello Sport

La Gazzetta dello Sport

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