We'll give you a villa with a swimming pool for the cost of a car. It's not a dream: here it's very possible.

Incredible offers at affordable prices for those dreaming of living in a villa with a pool. What you need to know.

In Italy, the real estate market is experiencing a period of sharp price increases , which is severely testing households' purchasing power. In July 2025, the average price per square meter reached €2,113, marking a significant increase compared to the previous year.

This trend is fueled by a mismatch between supply and demand , especially in large cities. Demand for housing exceeds supply, pushing prices up. Mortgage interest rates also contribute to this phenomenon, which, despite recent reductions, remain higher than in the past, making access to credit more difficult.

The direct consequence is a growing peripheralization of the population , particularly among younger and lower-income groups. Many, unable to afford to buy or rent in central areas , are forced to move to less well-served areas, with a negative impact on their quality of life and mobility.

While house sales remain stable, the dream of home ownership is fading away for an ever-increasing portion of the population, transforming housing into a luxury for the few.

More and more rentals

The crisis in purchasing power and rising mortgage rates are pushing more and more people into the rental market . In large cities like Milan and Rome, the demand for rental housing is constantly growing, with rents reaching and exceeding pre-pandemic levels.

Contrary to this trend, real estate sales are declining . Due to economic difficulties and financial instability, an increasing number of potential buyers are giving up on the dream of home ownership . This situation is creating an ever-widening gap between the booming rental market and the sales market, which is showing signs of slowing.

Villa with pool at a dream price

Realizing the dream of a house with a pool for less than €40,000 is no longer a mirage in Italy. Thanks to low interest rates, purchasing properties in suburban areas has become more accessible. The best deals are found in provinces like Biella, Catania, and Turin , as well as in several rural areas of Southern Italy, where the price per square meter is significantly lower than in major urban centers.

The secret is knowing how to search. By choosing to live far from major services or opting for inland towns, it's possible to find properties with pools at surprisingly affordable prices. The most interesting opportunities often arise through real estate auctions or a targeted search, allowing you to realize your dream of a luxurious villa without a heavy investment.