How's the season going in Rimini? Foreign attendance is soaring, while Italians are absent.

Rimini, September 21, 2025 – Standing in line at the Covered Market, the delicatessen owner speaking German to customers. Or waiting for a free table in a restaurant in the historic center, hearing English or languages ​​that sound so Eastern. Rimini has been waking up like this every morning for days, and it's not an illusion.

Today is September 21st, the last day of summer , and eleven flights have landed at Fellini Airport . A lot, considering that for many, the season is already over. Only one of these flights comes from Italy , Cagliari to be precise. All the others connect Fellini with European destinations. The destinations are well-known: London, Basel , Barcelona , ​​and Eastern European cities, including Kaunas , Prague , and Krakow, to name a few. Then come the buses from France and Belgium , which were also trying to reach the historic center yesterday. "There are lots of tourists, it's not an illusion," confirms Antonio Carasso of Promozione Alberghiera. "If we look at the trend this September, I can say that so far we're in line with previous years, but this is thanks to foreigners."

This year, the second round of the MotoGP was missed in September, and Italian visitors continue to be absent , according to hoteliers. The Italian market goes into school mode when the bell rings, and it's much harder to see Lombards or Piedmontese spending a few days on the beach. But for foreign tourists, September on the Riviera has become an opportunity .

"The days are beautiful, and here they find what they're looking for." Translated: "They can spend a couple of days on the sand, take a dip in the sea, or dedicate a day or two to exploring the city of Rimini, its food and wine, and tour San Marino and Ravenna. When they arrive here, they already have a schedule to stick to . It goes without saying that the flights help. We're also seeing many Polish, Czech, Slovak, and Hungarian tourists, as well as French, Belgian, Swiss, and German ones."

To understand that the beach can become an added value this season, you don't have to head straight for Marina Centro . In Viserba yesterday, several beach resorts with dozens of umbrellas open. This was all on September 20th. Starting tomorrow, things will change, and not just because of the weather. "This year, Tecnargilla, the major biennial trade fair, will be missing, and it will be felt. But another phenomenon is also occurring. Until last year, requests from foreigners would stop during these days. This year, however, we are continuing to receive reservations until October 10th . This is a new situation that is leading hotels open during this period to consider extending their restaurant service with in-house cuisine."