Agency suspends NotCo commercial, which responds: 'freedom of choice'

When questioned, NotCo confirmed that it had been notified by Conar and stated that it would present its defense through its legal counsel. Furthermore, the company 'reaffirms its commitment to advertising ethics', 'compliance with legal standards' and 'respect for the competitive environment'.

In addition to consumers' freedom of choice, there is a growing demand for innovative and sustainable alternatives, which reinforces the brand's purpose of offering products that combine flavor, nutrition, responsibility and technology. NotCo, in a statement

As of Monday night (07), the commercial remains on the brand's YouTube channel . Conar cannot 'demand' that the brand take the commercial off the air . The entity does not have 'police powers', does not issue fines, cannot order money back to the consumer or order exchange of goods.

The agency has a dual role: it defends freedom of commercial expression and, at the same time, proposes ethical limits for the content of advertising pieces, avoiding excesses and correcting deviations and deficiencies found in advertisements. There is still no date for the judgment of the matter by the entity.