Guaraná Antarctica reaches the mark of 1 million buyers, says Ambev
Ambev announced this Wednesday that the centennial Guaraná Antarctica reached the milestone of 1 million buyers, which are the points of sale served by the beverage manufacturer, such as bars, restaurants and supermarkets.
The data was disclosed in Ambev's annual financial statement, which also showed that, in the country, the company registered a new volume record for a year in the non-alcoholic (NAB) division, with average single-digit growth compared to 2023.
The company drew attention to the performance of the zero sugar version of Guaraná, launched at the end of 2023, which sold around 50% more in 2024 than in the previous year, but also noted the improved performance of brands such as Gatorade and Red Bull -- with whom the company maintains production and distribution partnerships.
In the case of the milestone reached by Guaraná Antarctica, Ambev mentioned that BEES, the company's B2B digital platform, was one of the main factors responsible for the expansion.
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