Guadalajara says goodbye to smoke and welcomes IQOS

As Guadalajara residents prepare for another hot summer and existential traffic, there's some news to refresh the conversation. We're talking about IQOS , the Philip Morris International device that heats real tobacco without generating smoke, ash, or that classic judgmental look from the waiter or your friends.

IQOS officially landed in Guadalajara as part of its national expansion, just as more than 100,000 adult smokers in Mexico have already said: “no smoke, thank you.”

Present in more than 95 global markets and with over 38 million adult users worldwide, IQOS is not a passing fad, but a smoke-free technological alternative that is changing the way adult smokers consume nicotine.

“Guadalajara is an epicenter of culture, design, and gastronomy. IQOS is here to support adult smokers seeking a better alternative—one with style, purpose, and smoke-free,” said Leonardo de Alencar, Vice President of Smoke-Free Products at Philip Morris Mexico, as he introduced IQOS to Guadalajara.

Party without fire (literally): this was the Curious Party in GDL

To celebrate its arrival, IQOS threw a party at Jamaica GoGo , a speakeasy so hidden that if you don't have a local with a beard and a tote bag , you won't get in. The event, called “Curious Party GDL,” was an immersive experience with music, mixology, UV lights, and a vibe that said, “This is clearly not just another Friday.”

The tour was a sensory journey and included a converted vinyl bar, an intimate recording studio, and a terrace with cold-cooked sushi (because at this party , not even the tuna gets burned ).

There was also a "No Fire Bar," perfect for reinforcing IQOS's core message: a combustion-free experience. Because if we learned anything that night, it's that the only spark you need is curiosity.

There was also a "No Fire Bar," perfect for reinforcing IQOS's core message: a combustion-free experience. Because if we learned anything that night, it's that the only spark you need is curiosity.

The music was provided by Brazilian DJ Rebecca Lasmar , with a set so narrative we almost asked for subtitles. And yes, there was also an IQOS device customization area and surprise moments to reward the most curious.

IQOS: no smoke, no ash, no smell… and no drama

IQOS is powered by HeatControl™ technology, which means it heats real tobacco without burning it . This reduces an average of up to 95% of harmful chemicals compared to cigarette smoke , and does so without smoke, ash, or that smell that clings to your clothes like your ex does to your Instagram stories.

Although not risk-free , IQOS represents a better alternative to continuing to smoke cigarettes for adult smokers looking for a different, more conscious option with the same pleasure.

And if you're wondering where to find it, IQOS is now available at Plaza Andares, Galerías Guadalajara, Midtown Jalisco, OXXO, Sanborns and on the official website www.iqos.com

Since 2008, Philip Morris International has invested more than $14 billion in research and development of smoke-free products. What seemed like science fiction is now a reality (albeit without holograms... yet). With IQOS, Guadalajara is taking a step toward a future with less smoke and more informed choices. Because if you're going to keep smoking, at least do it with less drama, more style, and zero ash on your pants.

Caution: IQOS is a product for adults and is not risk-free as it contains nicotine, which is an addictive substance.

Sponsored content by @iqos_mx