For Pride Month Primark wears the pride of inclusivity

The Pride 2025 collection stands out for its chromatic vivacity , which immediately recalls the LGBTQIA+ pride flags , and for the selection of inclusive and comfortable fabrics , designed to adapt to different body types, tastes and styles . Among the main items, the following stand out: t-shirts with inclusive slogans and messages of empowerment , color-block tank tops, lightweight trousers and coordinated accessories, but also adaptive garments, such as sweatshirts and lingerie with simplified closures and materials also designed for people with motor or sensory disabilities .

Continuing with recent adaptive collections, the Pride 2025 line also integrates elements of universal design , demonstrating an authentic and conscious approach to accessible fashion . The goal is to allow anyone to express their identity in a safe and visible way, transforming clothing into a tool for personal affirmation .

Fashion that carries a message

As in previous years, Primark isn’t just offering rainbow outerwear . In 2025, the company has announced a £250,000 donation to support LGBTQIA+ organisations and Pride events across Europe and the US. In particular, £75,000 will go to ILGA World , a long-standing partner in the advocacy of queer rights internationally.

The company has also strengthened its internal LGBTQIA+ networks , with groups of employees directly involved in the design of the collection . A gesture that goes beyond marketing and builds a business model based on inclusion and real representation . This involvement has created a more authentic collection, which reflects the needs , stories and expectations of the communities involved.

A Pride that begins in the wardrobe

Available from May in all European stores, the collection is designed to be worn even beyond the month of June . Accessories such as rainbow socks , Re-Nylon shoppers , bucket hats and oversized glasses complete the looks of those who love to express themselves even in the details .

In addition, there are garments designed for larger sizes and fluid silhouettes : an important step towards a fashion that does not exclude , but finally speaks to everyone . Wearing the Pride Collection also means visibly supporting diversity , transforming your style into a declaration of intent .

Commitment to inclusion beyond fashion

The Pride Collection 2025 is part of a wider project that sees Primark committed to various social initiatives: from post-operative clothing for those facing breast cancer, to a line dedicated to menopause , up to new standards of accessibility in stores , created in collaboration with AccessAble and NaviLens .

The goal is clear: to create physical and symbolic spaces where every person can feel safe , represented and valued . In this sense, the Pride Collection 2025 is not just fashion, but a concrete sign of a commitment to a more equal and inclusive society.