Hugo Boss sees a slump in Frankfurt after the quarterly results and the confirmation of guidance.

(Il Sole 24 Ore Radiocor) - Hugo Boss shares fluctuated on the Frankfurt Stock Exchange ( DAX 30 ) after its quarterly results and the confirmation of its 2025 outlook. Cost-cutting measures allowed the German company to achieve a quarterly operating profit that exceeded expectations . EBIT rose 15% to 81 million euros in the second quarter, beating analysts' average forecast of 77 million. This performance was supported by the group's cost-saving initiatives, while the strengthening of the euro had a negative impact on sales.

"In challenging market conditions," revenues fell 1% to €1 billion , but were in line with market estimates of €998 million. Operating expenses fell 3% for the quarter, "reflecting tight cost discipline and further efficiency gains in key business areas." "The second quarter of 2025 was once again characterized by a challenging macroeconomic and sector environment, with consumer confidence remaining low globally," CEO Daniel Grieder said in a statement. Hugo Boss noted that the EMEA region (revenues up 3%) and the Americas (+2%) returned to growth, while weak consumer sentiment in China weighed on performance in the Asia-Pacific region (-5%). Revenues also benefited from "initiatives supporting key brands and products, including the successful launch of the first Beckham X Boss collection."

The group confirmed its full-year outlook, which calls for stable overall revenue (-2% to +2%) and an increase in EBIT, with a margin of 9-10%. Hugo Boss also warned that " macroeconomic volatility remains high , fueled by uncertainty over tariffs," and reiterated that "weak consumer confidence continues to weigh on sector developments." JP Morgan analysts confirmed their neutral opinion on the stock, with a price target of 39.50 euros. Jefferies held the same opinion, but with a target price of 36 euros, while Baader Bank continues to recommend buying with a price target of 42 euros.