Andalusia Boosts Tourism. €200 Million to Compete with Other Regions

One of the pillars of the new strategy is the Andalucía Nexus project , whose funding has increased to €2.6 million – almost 24 percent more than the previous year. " Nexus demonstrates Andalusia's commitment to smart tourism management, leveraging data, strengthening entrepreneurship, and developing public-private partnerships ," explained Bernal.

In addition, there will be a new pool of €300,000 in grants to create new tourist experiences, products and market segments that will help extend the season, diversify the offer and increase the region's competitiveness.

With these investments, Andalusia wants to strengthen its position as a leader in sustainable and smart tourism in Europe , focusing on the balance between economic growth, environmental protection and local development, emphasizes Hosteltur.

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