Riviera to be (re)examined, from closed hotels to holiday camps: rules and investments for the sprint

There are two issues: one structural and national (excessively high prices, declining household purchasing power, foreign competition), the other – more local – of opportunity and identity (how to attract more people during the week, how to regenerate closed hotel facilities without gentrifying, how to reinvent hospitality tourism in the years of social media homogenization).

It's not about rewriting the history of the Adriatic Riviera , but rather updating it.

For the Emilia-Romagna Region (and certainly for the future of the Marche region after this election), the fall will mark a delicate regulatory moment, as Governor Michele de Pascale has repeatedly stated to Il Carlino . This will include action on hotel classification, urban planning regulations for regeneration (for example, how much residential space should be placed in former mid-range, two- or three-star hotels or guesthouses? And how can the holiday camps be managed without speculation?), but above all, financial instruments that help those who want to invest.

More can and must be done on this. The world has changed since that nostalgic and somewhat naive—but unsurpassable and wonderful—idea of the 1960s boom.

Therefore, the rules must also change. This is why we must try to extend the tourist season, but above all, make the Adriatic coast from the Lidi to San Benedetto more accessible—sorry, more accessible.

Yesterday morning, it took 80 minutes to travel 25 kilometers. Therefore, in the next few days, we will be dealing not only with the A14 , but also with airports and a system that must be managed as a single entity. We are not islands .